#PrestGaude

A new way of dealing with an institutional awareness-raising campaign of public interest involving citizens in the construction and dissemination of messages.
TAGS

Campaign, participation, diversity, human rights, refugees, SM.

DATE

April – June 2016

ABOUT THE PROJECT
In view of the situation of humanitarian crisis...

that refugees are facing and as part of their work in favour of inclusion, the Provincial Council of Bizkaia promoted a participatory awareness-raising action focused on fostering their reception and showing solidarity and commitment with these people by the citizens of Bizkaia.

AIM
Offering new dissemination channels...

in order to express the willingness of citizens and institutions to receive refugees.

HOW IT WAS CARRIED OUT
A street action...

performed by volunteers, involving the simulation of a border crossing point closed to refugees, with all the difficulties and distress that this situation entails.

The action was recorded and with the images obtained we produced three videos showing its development.

RESULTS
3 microvideos...

and a participatory communication campaign through the social media.

The videos and a number of messages were disseminated with the collaboration of citizens and various associations and groups of Bizkaia.

The Journey to Europe, The Closing of Borders and The Reception by the Citizens of Bizka